Monday, February 6, 2017

Image result for advertisement campains mcdonalds

Good Advertisement
  • Uses color which is familiar with the viewer (McDonald's red)
  • Uses Gestalt principles of Contrast and simplicity
  • Uses comedy to connect with viewer through context 


Image result for burger king breakfast ad

Bad Advertisement
  • Bad contrast  (the food doesn't pop)
  • word placement is random and doesnt work with the gestalt principle of similarity and proximity
  • not eye catching (its boring)